The role of influencers providing the gateway to B2B decision makers and consumers is a key component in a modern content marketing strategy, however the challenge for the marketing and communications professionals is to identify their key influencers in order to build effective influencer engagement programs.
Which people and brands have the biggest impact on discussions about content marketing on Twitter? Onalytica looked at 410,454 tweets posted during a 90-day period that included “content marketing” or “contentmarketing.”
The key to successful influencer engagement is focused on whether influencers actually change or affect the behavior or actions of ones target audience. Read full story ›
Source: The Drum
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