GfK’s UK Consumer Confidence Index has increased three points this month to 4, making the Index the highest it has been for over a decade.
All five measures used to calculate the Index saw an increase this month. The ‘Major Purchase Index’, for example, has increased two points to -6, which is eight points higher than March 2014.
Nick Moon, managing director of social research at GfK, says: “At +4, the Index is the highest it has been for almost 13 years, and it has gone up a striking eight points in just three months.
“Reaction to the budget has this far been Read full story ›
Source: Marketing Week
Industry News
