By Thomas Hobbs

Brits’ outlook for the economy over the next 12 months has a score of -12 this month – an 18 point fall from where it stood in March 2015.

The major purchase index, which calculates the likelihood of consumers spending on big products such as electronic equipment or furniture, fell one point to +11.

Joe Staton, head of market dynamics at GfK, said concerns about Brexit are now being reflected in consumer’s purchasing habits and has warned brands to take heed.

He told Marketing Week: “If you stand back and look at how the Index has performed since its lowest point Read full story ›

Source: Marketing Week