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Consumers taking ‘wait and see’ approach to big purchases as confidence takes a knock

on Oct 31, 2014 | 0 comments

By Sarah Vizard

Shoppers are taking a 'wait and see' approach to making big purchases, such as TVs
Shoppers are taking a ‘wait and see’ approach to making big purchases, such as TVs

The latest figures from GfK’s consumer confidence index show that propensity to make a big purchase feel by five points in October compared to September to -5. This despite a three-point increase in how confident people feel that their personal financial situation will improve over the next 12 months.

“For retailers there is a mixed message. This is very much a time to wait and see,” says GfK’s managing director of social research Nick Moon.

The figures will be a concern for retailers as they approach the critical Read full story ›

Source: Marketing Week