By Alison Millington

A study on the “value exchange” surrounding privacy and data by Mediabrands Marketing Sciences, part of media investment business IPG Mediabrands, showed that three in ten respondents would be prepared to sell their data to advertisers, with 41% of that group stating their information was worth at least £500 a year.

This is despite the fact that only 1% of respondents claimed to have faith in advertisers’ ability to look at their data, while 60% felt “weird” knowing companies were tracking them online.

Six in ten also worried about companies sharing their data inappropriately.

The survey also showed that despite skepticism respondents expressed Read full story ›

Source: Marketing Week