A spokesperson from the ASA said the authority met with Protein World to discuss the “Are you beach body ready?” campaign following negative reactions to the ad, which appeared throughout the London Underground last week showcasing a woman in a bikini alongside the words “Are You Beach Body Ready?”.
“It’s coming down in the next three days and, due to our concerns about a range of health and weight loss claims made in the ad, it can’t appear again in its current form,” the ASA said.
As of Monday the ASA had received 216 complaints about the ad from the fitness and Read full story ›
Source: Marketing Week