By Yariv Rabinovitch

Why would someone know who Floyd Mayweather Jr. and Manny Pacquiao are, when they’re not particularly into boxing? It’s the job of event promoters the world over to make sure their showdown grabs headlines, news spots, and the general public’s attention.

But as social marketers all know, when someone reads the headlines and then takes the time to post their own views on Mayweather, Pacquiao, or their imminent fight it’s more than awareness. We call it engagement. It’s the next step in what we call the marketing funnel—where people start putting their money where their mouth is and picking sides.

Mayweather seems Read full story ›

Source: The Drum