By Kyle O'Brien

Many people, even the most hardcore sneakerheads, might not have noticed the change in the Converse logo. But Nike, which owns Converse, recently rolled out a new logo for the shoe company that gives a big nod to its heritage.

The redesigned mark, which is currently on the Converse website and has been in some marketing materials, owes a ton to the brand’s history, using elements of older logos in making a new, yet quite familiar, new mark.

The company used to use a wordmark, with the iconic Converse star in the middle of the ‘O.’ The star is still part of Read full story ›

Source: The Drum