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Copywriting of the Year (sadly)

on Dec 28, 2016 | 0 comments

By Andrew Boulton

Few misconceptions cause quite so much froth as the criteria for Time’s ‘Person of the Year’ award.

Since its inception in 1927 it’s been handed out to, amongst many others, Adolf Hitler, Joseph Stalin and Vladimir Putin. Donald Trump – though yet to achieve anything more historically barbaric than peculiar hair and a tendency toward stumpy-fingered grabbiness – joins that chorus of villainy as this year’s recipient.

Yet the award has always been to mark the individual who ‘for better or for worse has done the most to influence the events of the year’.

So, in this same spirit, I’ve Read full story ›

Source: The Drum