By Darren Woolley

For those too young to remember the global recession of 2007, most agencies absorbed the significant cuts in their client’s advertising budgets. With coronavirus damaging an already fragile global economy, will agencies be expected to do the same again? And can they continue to do more with less?

For some, this is ancient history. Back then it was junk subprime mortgage bonds that plunged the world into a global financial crisis and a major recession. Today it is a microscopic virus out of Wuhan, China that has shut down manufacturing in China, global business travel, tourism and more. The Read full story ›

Source: The Drum