Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Coronavirus will impact ad spend but could drive shift to utility, e-commerce and live-streaming

on Mar 5, 2020 | 0 comments

By Charlotte McEleny

The coronavirus has now put almost every country in the world on alert, as concerns rise that the virus that started in China could significantly impact the wellbeing and lives of people the world over.

For most countries, with the health of the population rightly the first and primary concern, the behaviour of both people and businesses is shifting to caution and concern. The economic impact of this caution was immediate for some, with major Asian airline brands such as Cathay Pacific and Singapore Airlines already announcing the potential need for staff to take unpaid Read full story ›

Source: The Drum