By John Glenday

Hearst Magazines is set to release a new look for Cosmopolitan magazine from tomorrow.

The refresh is the first tangible results of a marketing and distribution strategy for a suite of titles including Good Housekeeping, ELLE and Harper’s Bazaar.

The new look is being overseen by Cosmopolitan UK editor Farrah Storr and is available now on its Snapchat Discover channel, where up to 12 stories will be published in each daily edition at 11am.

This approach has already has been driven by recent app updates which have boosted traffic by as much as 70 per cent with some content being shared up to Read full story ›

Source: The Drum