By Ishbel Macleod

To promote the new antiperspirant range for Adidas, Coty and Five by Five used the nation’s love of football to show the importance of getting ready, both mentally and physically.

George Roberts, client director at Five by Five, said that the different between the campaign for Adidas body range to that of rivals Lynx and Sure was that this did not have a large media spend with the aim to ‘plaster it everywhere’, and the goal was to grab the attention of the audience in what is a low-interest market.

“Our brief was really to grab the attention of our target audience Read full story ›

Source: The Drum