As with many sectors, beauty is in flux. Brands are exploring new ways to promote their products and engage directly with consumers (DTC), while being under scrutiny to be more environmentally conscious as they focus on community engagement to grow their consumer bases.
Beauty has and always will be big business, and for Coty that is most recently reflected by the acquisition of shares in Kylie Jenner’s cosmetics brand for $600m to the company in November, and highly competitive when it comes to the likes of L’Oreal, P&G and the many others vying for consumer Read full story ›
Source: The Drum
Industry News