By Mairi Clark

With the news that WHSmith stores in travel retail environments have outperformed its high street counterparts over a 20-week period to January 16 2016, it comes as no surprise that many brands and businesses are continuing to include travel retail as a key part of their growth strategy.

After all, the travel retail space offers something no other retail environment can; purchasing habit that is based on last minute essentials (panic buying), personal treats (you’re on holiday the moment you reach the airport!), gifting (addressing those feelings of guilt after being away from loved ones), and of course, that smug feeling that you’re Read full story ›

Source: The Drum