By Doug Zanger

This past election season, we saw agencies work their creative magic to voice their displeasure/concern/anger over one specific candidate. They were quick-hit campaigns meant to get people to think about where they cast their votes. The Trump jabs that came out were interesting, fun, funny and compelling all at the same time. Trouble is, they didn’t do a lick of difference, apparently.

Let me be clear. I like it when Jeff Goodby and Rich Silverstein get angry. I thought that Wieden+Kennedy’s Trump sandwich stunt was great. Getting all “bigly,” an effort from Hill Holliday, was Read full story ›

Source: The Drum