Female creatives across APAC will be offered places in a new leadership and creative development program that aims to close the gender gap across the region.
Developed and led by Natalie Lam, the chief creative officer at Publicis Groupe APAC & MEA, the L’avenir program, aims to change the gender ratio among creative leaders across the region.
“Globally at Publicis Groupe, more than 50% of our workforce is female and 41% of key leaders are women: we’ve made huge strides when it comes to gender representation overall. Yet industry-wide, the percentage of female Creative Directors remains comparatively low,” said Lam.
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Source: The Drum
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