A uni student has caused a bit of a stir with an animation project styled on John Lewis‘ Christmas ads.
As a result of the undoubtedly high volume of people searching for the work, the obscure project went viral and duped viewers into believing it was the real campaign.
Produced for university, the 90 second ad, called ‘The Snow Globe’ mimics John Lewis’ previous ads – an interpretation of what the 2016 ad could be (The Drum also asked top creatives to predict what form it would take).
Uploaded in June, the video saw tens of thousands of views on Friday Read full story ›
Source: The Drum
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