By Gillian West

GBK’s ‘Vote Rump’ campaign has stormed to victory securing the Creative Work of the Month title for October.

Created by You Agency, the European work comes in response to the number of new entrants to the UK premium burger market.

Attempting to cut through the noise the campaign suggests that GBK’s burgers are so good they could get voted as a party candidate for the US election.

Running with the tagline – ‘Vote Rump, our thickest burger ever’ – You Agency has developed the creative idea with further payoff lines including ‘It’s a no brainer’, ‘It’s really rich and incredibly cheesy’ and ‘It’s Read full story ›

Source: The Drum