By Gillian West

Poland’s Minima Advertising People has triumphed to be crowned June’s Creative Work of the Month with its vivid new brand identity for Good Food Products.

Challenged by the Polish-based health food suppliers to freshen up the brand, Minima centred a colourful rebrand around the brand’s flagship rice and corn cakes.

Spanning online, print and more, Good Food Products’ new look features extensively on recipe suggestions, leaflets and cards and hopes to make the brand even more appealing to businesses as it celebrates its 25-year anniversary of delivering food to international markets.