Creative Work of the Week APAC: Speights encourages men to show off their moves on the dancefloor

By Shawn Lim

The winner of this week’s creative work of the week in Asia Pacific is Speights, a New Zealand beer brand, which produced a two minute film called ‘The Dance’, which shows men learning to dance.

In the film, which was created by DDB New Zealand, two colleagues teach each other how to dance. Their other colleagues then provide feedback on the men’s style and dance moves.

The film culminates in one of the men picking up the courage to ask a woman for a dance.