Creative Work of the Week: Disney empowers young girls in its 'Be Amazing' campaign

By Jenny Cleeton

Disney has won over The Drum readers this week with its ‘Be Amazing’ campaign to win European Creative Work of the Week.

Created in-house, the campaign aims to empower young girls in everything they do from using their imaginations to facing their fears.

The 60-second short is another installment of the ‘Dream Big Princess’ series from Disney, which aims to encouraging girls to ‘be amazing’.