By Gillian West

Swedish hardware store K-rauta’s latest social media stunt sends up President Trump and his controversial plans to build a wall between the US and Mexico – that Mexico is going to pay for.

Featuring Karolin Trump, who’s building her own wall in a suburb of Stockholm, instead of The Donald, the TBWA Stockholm-led ad has been crowned European Creative Work of the Week.

Released as part of K-rauta’s ‘always on’ strategy, the creative spearheads the store’s big spring campaign for bricks, tools and services concerning the garden.

Speaking of the push, Louise Sallander PR strategist at TBWA Stockholm, commented: “No construction project is Read full story ›

Source: The Drum