By Gillian West

BBR Saatchi & Saatchi and Or Yarok (The Association for Safer Driving in Israel) have caught the attention of The Drum readers with their gripping ‘Live Kill’ campaign securing this week’s European Creative Work of the Week title.

Texting and driving – and even live broadcasting – has become an international problem with over 80% of accidents caused by people using their phones. But, no matter how gruesome the commercials about this issue are, young drivers still aren’t getting the message as they ignore the ads.

In order to engrave the experience of watching a real crash in young drivers’ minds Or Read full story ›

Source: The Drum