By Gillian West

Ogilvy Italy has won over The Drum readers this week to take the European Creative Work of the Week title for its Ad/sorbent partnership with Urban Vision.

Using ‘The Breath’, a material praised by medical experts for its ability to absorb harmful airborne molecules, Ogilvy Italy wrapped four grand spaces in major spaces across Europe. Absorbing pollution from over 67,000 cars in 15 days.

In celebration of the success of the initial campaign, Urban Vision is now looking to replace all its building wraps with the Breath by 2018, counteracting the pollution from 14m cars per year.

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Source: The Drum