By Gillian West

Q Workshop – the biggest manufacturer of ornate dice in the world – has unveiled a new look brand identity to coincide its updated communications strategy.

Voted Creative Work of the Week, the new identity comes from Minima Advertising People which was tasked with rebranding the company.

To create the brand image Q Workshop conducted market research with players in a bid to understand and explore the role dice play in the world of role-playing and board games.

Designed to work in different universes ranging Read full story ›

Source: The Drum