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Creative Work of the Week: Samsung gives Polish astronaut the spaceflight he never caught

on Jul 31, 2017 | 0 comments

By Katie Deighton

Winner of the latest Work of the Week is a Samsung film for the Polish market, which tells the story of how Tadeusz Kuziora trained for Poland’s first flight into to space but never left the ground.

Created by VML Poland, The Missed Spaceflight forms part of the tech brand’s wider integrated #DoWhatYouCant campaign. The evocative ad is more of a documentary; it follows Kuziora and his wife reminiscing about 1976 when he was in the running to become the first ever Pole in space.

Despite making the final four, he wasn’t selected to climb aboard the Soyuz 30 mission Read full story ›

Source: The Drum