By Gillian West

Tesco’s nod to famous album iconography has won over The Drum readers to scoop this week’s Creative Work of the Week prize.

The print campaign, led by BBH London, comes as Tesco announces the return of vinyl to its stores after trialling the sale of vinyl in selected stores over Christmas.

Now a permanent feature in 40 of its stores the launch of vinyl has allowed Tesco to take on a new format in its comms – flyposting – giving the supermarket the chance to target those used to seeing posters for new Read full story ›

Source: The Drum