For better or for worse, creatives across the globe have had to grapple with how to keep creativity alive when production has to abide by lockdown rules. While there have been some questionable attempts, The Drum looks back on the most popular ads born out of this period.
2020 has not been the year creatives imagined it would be when the clocks struck midnight on New Year’s Eve. With no Cannes Lions to attend and the coronavirus outbreak halting production, creativity has flourished closer to home.
Since lockdown began back in March, advertising has been dominated by generic commercials styled like Read full story ›
Source: The Drum
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