In recent decades, technology creation and adoption has advanced rapidly in China. The nation now leads the world in clean energy investment, mobile payments, and supercomputing. In the advertising and marketing world, China is also ahead in digital adoption: online advertising spend topped TV spend in China in 2015 – something that isn’t expected to happen in the US until 2017 at the earliest.
But considering that China leads in digital advertising adoption, the market is still lagging in the programmatic space. eMarketer expects advertisers in China to spend $9.3 billion on programmatic Read full story ›
Source: The Drum
Industry News