Ctrlshift has launched what it claims to be the first multi-publisher private market place in Southeast Asia, first launching in Malaysia before expanding to Thailand, Indonesia and Singapore.
The marketplace, called ‘AMP’ has ambitions to be Asia’s by-invitation marketplace for premium inventory. AMP launches this week in Malaysia with seven publishers signed up at launch: MediaPrimaDigital, Star Media Group Berhad, RevAsia, MalayMail Online, SinChew Online, Tantannews.com and Cari.my. According to Ctrlshift, the combined offering gives marketers access to over 11 million monthly unique visitors in Malaysia.
Speaking to The Drum, Reza Behnam, co-founder and executive chairman at CtrlShift, said there has been Read full story ›
Source: The Drum
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