A band of cycling companies have teamed up to inspire a new generation of bike lovers through a brand-neutral #BikeIsBest campaign – billed as the ‘most extensive coordinated promotional campaign for cycling since the 1970s.’
With two-thirds of all journeys made under five miles, the cycling industry is on a mission to encourage more people to consider biking that distance, rather than jumping in the car or on public transport.
With more people pursuing active travel, #BikeIsBest is intended to seize this unique lockdown side-effect and turn current behaviours into lasting change in the hope of contributing towards cleaner air Read full story ›
Source: The Drum
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