Daily Mail operator DMG Media is introducing a centralised online portal to host its Mail Rewards Club and other product lines in a bid to further drive print circulation, scale and increase its data offering for advertisers.
The MyMail portal will sit on MailOnline and act as a central touchpoint for consumers interested in any of a range of Mail products such as travel, books and subscriptions.
The hub will act as a core online destination for customers browsing products instead of the Mail’s current set-up of different websites – and datasets – for each of its product verticals.
As a result, for Read full story ›
Source: The Drum
Industry News