The Daily Mail has announced a business partnership with US personality Dr Phil to create Daily Mail TV, a daily news and entertainment TV show that will launch next year.
Speaking at Cannes Lions, Martin Clarke, publisher of Mailonline, claimed that “everything you see on the website will be represented on TV.”
Dr Phil said: “We are always looking for ways to disrupt TV.” He added that advertisers were increasingly asking for video and TV experiences that bridged both TV and digital channels. “We all know that broadcast and digital are living in parallel and interacting.”
The Mail brand will join up its Read full story ›
Source: Marketing Week
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