Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Daily Mail to raise cover price as surging ad revenue fails to offset print decline

on Jan 28, 2016 | 0 comments

By John McCarthy

The Daily Mail has announced that will up its cover price from 60p to 65p, marking its first increase in over three years.

The Daily Mail and General Trust (DMGT), the group administrating the Daily Mail and Mail on Sunday, announced that circulation revenues were down four per cent year on year in the quarter leading to 31 December 2015.

During the same period print revenue had decreased by £7m to £41m marking a decline of almost 15 per cent.

On the digital front however, ad income was up by 27 per cent from £18m to £23m shouldering some of the print slump.

The Read full story ›

Source: The Drum