By Jessica Davies

Dailymotion has taken a major step into the private programmatic ad trading arena with the launch of a global, premium video exchange.

The move will open up the ability for the YouTube rival’s advertisers bid on highly targeted video ad inventory in real time via the Dailymotion Exchange (DMX).

The platform, which claims a monthly audience of 1.5bn people globally, provides advanced targeting features from which advertisers can select, including contextual data, audience profiles taken from first-party data comprising socio-demographic, behavioural and interests-based targeting, across desktop, mobile, tablet and connected TV screens.

Advertisers can also bid on video inventory on the platform in Read full story ›

Source: The Drum