Damart, the online fashion brand aimed at older women, is to launch a UK TV ad campaign as it looks to attract a generation of new customers.
The adverts will air across a range of channels including ITV, Channel 4 and Channel 5 for six weeks from 30 September and feature products from Damart’s Autumn/Winter collection featuring the strapline, ‘Damart, the art of feeling good’.
Damart’s marketing and e-commerce director, Phil Anderson said: “Many of our target customers, whilst they recognise the brand, don’t fully appreciate the quality and range of styles we have to offer the 55 plus year old. This Read full story ›
Source: The Drum
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