By Audrey Kemp
In the new ad, the Human Traffic star fills pint glasses with crisps, urging Dry January participants to swap booze for Walkers’ 0.0% alcohol snacks.
Walkers, a PepsiCo-owned British snack food company, is kicking off the new year with a witty take on Dry January, promoting its ‘Better For You’ snacks as the go-to for those abstaining from alcohol this month.
Starring Danny Dyer, famed Eastenders landlord Mick Carter, the campaign cheekily touts Walkers Better For You snacks – like Walkers Baked and SunBites – as 0.0% alcohol, spoofing alcohol-free beer ads.
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Source: The Drum
Industry News
