By John McCarthy

In the UK, Spotify has cemented numerous Branded Moments partnerships in the Chill, Dinner, Focus, Party, Sleep, and Workout sectors.

The music streaming company claims that its average cross-platform user spends 148 minutes per day using Spotify, and it is opening these categories, tied to emotion and select activity, to brands.

Danone Light & Free is the latest brand to get on board having secured the ‘Chill’ moment in a year-long partnership that commences 1 February, the first brand to get involved with this particular moment, but not the last, as Bose will also promote its Read full story ›

Source: The Drum