Danone has forged a strategic regional partnership with Lazada Group for Southeast Asia to empower its e-commerce business by building an ecommerce experience for the FMCG brand.
The partnership is an example of an important brand-facing strategy for Lazada, in which it hopes to become a key platform for brands to reach Southeast Asian online shoppers.
Lazada’s digital platforms will allow ordering online, personalised service and exclusive content and events developed with Danone. The partnership aims to will combine the brands expertise on shopper needs and behaviors to bring content to online consumers across Indonesia, Malaysia, Read full story ›
Source: The Drum
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