Times of change in our industry can breed distrust between brands and partners. Dealings done in secret or not disclosed can take a toll on trust and effectiveness. The remedy is transparency. ‘Sunlight is the best disinfectant,’ as the saying goes.

Recently, Turn commissioned a poll of UK agency creatives and found that 35 per cent of respondents said it’s difficult to get data from brands. 29 per cent said the same of media agencies.

I don’t envision a sinister cabal working to keep information private. I think that, like everyone, ad agencies grapple with rapid technology changes, running into Read full story ›

Source: The Drum