Advertising sage Dave Trott has claimed that industry festival such as Cannes Lions actually “prevent creativity”.
Trott, who has worked on memorable advertising in the UK for the likes of Toshiba, Holsten Pils and Ariston’s, made the point that the public is the true judge of the best advertising.
Speaking with Advertising Week, Trott said: “Ad festivals prevent creativity. You’re not doing advertising for six million people in the street anymore, but for 10 people on the jury, and for a few clients.
“You win an award, because then Martin Sorrell will give you a raise, and Martin Sorrell can go Read full story ›
Source: The Drum
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