By Alison Millington

The £1.5m JWT-created campaign, titled ”A Match Made in Debenhams”, will roll out in the UK across print, digital, outdoor, in-store, direct mail, email, PR and social media as well as in international markets. The aim is to reach the brand’s target 35 to 54 year old consumer who wants to see “stylish, elegant, real women” rather than teenage models.

It will feature top fashion and beauty models Carmen Kass, Helena Christensen and designer Patrick Grant in an effort to “use recognisable, strong faces that have a true fashion credibility” to present “a more directional fashion approach”, according to Debenhams marketing Read full story ›

Source: Marketing Week