UK retailer Debenhams is looking to inspire festive gift-giving with the launch of the ‘Do a Bit of You Know You Did Good’ campaign.
This expansion on the existing ‘Do a Bit of Debenhams’ proposition looks to inform shoppers how good it feels to give a gift at Christmas – and offers up practical in-store suggestions.
The campaign will run across all channels including TV, digital, social media and print to support the department store’s premium gifting offer. Furthermore, gift guides with over 1,000 gift ideas and a three million print run will be available instore and bound into media Read full story ›
Source: The Drum
Industry News