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Declines in print advertising slow at Daily Mail owner as online sales surge

on May 25, 2017 | 0 comments

By Jessica Goodfellow

Daily Mail and General trust, the owner of the Daily Mail and Metro newspapers, slowed the rate of decline of print advertising in the first half of the year by 4%, while the popular MailOnline reported revenue increases of 19% year-on-year.

Print advertising across the Daily Mail, Mail on Sunday and Metro fell by 8% in the six months to end March, up from the 12% fall recorded in 2016.

This is despite brands including Lego and Body Shop ceasing promotions and advertising in the newspapers owing to a clash in editorial stances, as well as Read full story ›

Source: The Drum