Ahead of the Drum’s first Digital Trading Awards next week Nicolas Bidon, managing director for UK, Xaxis, argues that data and programmatic technologies will bring truly holistic multi-screen campaigns sooner than you may expect.

Last month, research by eMarketer revealed that for the first time UK ad spend on mobile would eclipse that for newspapers in 2014, with £2.3bn spent on mobile ads versus just £1.9bn for newspapers. Even having witnessed the phenomenal growth of mobile in recent years, it’s breath-taking to see such milestones reached.

However, while this growth is hugely encouraging, mobile has still some way to Read full story ›

Source: The Drum