Dell and Sony Pictures are celebrating the impending release of Marvel cinematic universe movie Spider-Man: Homecoming with a gamified digital out of home billboard in Times Square.
Participants can enter the game by accessing a URL promoted on two digital screens in Times Square. The first screen promotes Dell’s Inspiron 15 7000 gaming laptop gaming while driving footfall to the game in Times Square, which will have a leaderboard for entrants to compete over.
The game requires players to rapidly tap their phone screens to help Spider-Man scale the building. As they do this, a projected Spider-Man will climb Read full story ›
Source: The Drum
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