By Minda Smiley
Delta has put up a mural in Brooklyn’s Williamsburg neighborhood that features colorful illustrations of airport codes.
Created in partnership with Wieden + Kennedy New York, the wall replaces the airline’s ‘Delta Dating Wall,’ which earlier this summer featured pictures of popular destinations like the Eiffel Tower and one of London’s iconic red telephone booths. The purpose of the wall was to give singles a chance to snap shots of themselves in front of exotic locales in hopes of spicing up their Tinder profiles.
Both out-of-home efforts were created for Delta’s ‘New York Is Go’ campaign, which aims to Read full story ›
Source: The Drum