By Seb Joseph

Dentsu Aegis Network has snapped up Gyro that will see the latter become what is claimed to be the largest agency dedicated exclusively to business-to-business (B2B) marketing.

The acquisition sees Dentsu’s B2B media agency Interprise collapse into Gyro, which will be headquartered in the US – the world’s largest B2B market. Additional markets span the US, UK, France, Germany, Spain, Australia, Hong Kong, Singapore and the UAE. Gyro, founded in 1999 is a three-time Business Marketing Association Global B2B agency of the year (2014-2016) and has placed a premium on creating ideas that are “humanly relevant” Read full story ›

Source: The Drum