Dentsu Aegis Network and Tencent have inked a global strategic partnership at Cannes Lion Festival to create a new collaboration model.
This follows acquisitions by Dentsu Aegis and a rebranding of dentsu X.
This partnership will see Tencent, with its social networks and messaging platforms such as WeChat, joining Dentsu Aegis’ mobile stack. This would allow brands to gain data-driven consumer insights to optimise content and distribution on a global scale. The two are also committed to cultivating digital marketing talent to enhance capabilities and expertise.
Mobile users in China spend more than 55% of their time online on Tencent platforms, Read full story ›
Source: The Drum
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